For this project we created engaging and memorable social content for Smashed Waffles through a variety of tactics. Our approach was to showcase the delicious and unique varieties of the products that the brand offers, using mouth-watering photography and fun, playful language.

We also leveraged user-generated content by soliciting “Fan Photos that highlight fun and creative ways to enjoy waffles.. This was a powerful tool used to encourage customers to share their own photos and stories of “Getting Smashed.”